Technical Search Engine Optimization
Crawling & Indexing: Develop a strong search engine optimization foundation with proper XML sitemap setup, submission, and refinement, ensure robots.txt and .htaccess files are being used properly, and prevent other crawling and indexing issues.
Structured Data Markup: Provide additional information and context on the content and experience of pages with structured data. Using Schema.org markup provides an opportunity to differentiate listings on the search results pages with additional data.
Page Speed Audits/Optimization: Accelerate webpage load time by identifying burdensome dependencies, reducing image sizes, leveraging caching systems, optimize redirects and take advantage of G-Zip compression to save on bandwidth and improve site usability.
URL Canonicalization & Optimization: Prevent duplicate content and consolidate ranking signals by improving how URLs and the parameters that e-commerce and publishing platforms produce are handled and how preferred domains and canonical tags are implemented.