Produce relevant, useful and high-quality content and increase the number of opportunities to capture placement on the search return lists of popular information discovery channels like Google, Bing and others. Earn citations (links) from influential hubs and increase awareness with consumers in your target audience through content initiatives.
Develop in-depth information on your own products, an industry or trend and leverage that content asset to generate new qualified leads from targeted third-parties (e.g. influencers and information hubs) and acquire more customers from wherever those prospects are in their buyer journey.
Improve the sentiment and perception around your business, emphasize its best qualities and downplay negative reviews at critical marketing touch points. Content enables enterprises to guide the conversation about their brand's reputation and its products and services, but failure to participate could be devastating to your business.
Create content that aids in customer on-boarding and start improving the lifetime value of each user; the more customers know about how to use your products or services, the more likely they are to trust your company, become repeat buyers and refer others.
Produce detailed content assets that educate and inform users and which can be accessed with ease on your website or within your application. Creating information-rich knowledge bases provides a dramatically reduced costs associated with support.